First Post

In my opinion many of the Dos Equis commercials including this one I have posted use the Testimonials technique. These commercials are rather humorous but the main character of these commercials is "The Most Interesting Man in the World" and chooses to drink this beer and attempts to promote a positive desire to become cool and type of ladies man by drinking this beer. This type of marketing is similar to the way the Marlboro man was portrayed in ads.