Journal Entry

This week is mostly a work week as we are in the process of coming up with sketches for the imagery that we are producing. During this time we our also gathering the necessary information that will help us to make our target audience more aware of the situation that is surrounding them and their children.

3rd Journal Entry

We are organizing our campaign by posting several propaganda posters and by handing out wearable stickers of that poster to supporters, so they become a human billboard that spreads the word like bandwagon jumping.

If we were to be challenged about our propaganda campaign, we would have to ask the question, “If Flintstones vitamins are to promote health then why aren’t they promoting diet and exercise versus a magic pill?”

We feel that the best way to promote our campaign and reach the audience would be through the Internet, posters, and tangible wearable gear like t-shirts.

Journal Entry 2

Our target audience is parents of children ages 4-11. As any parent that has a younger child they usually only have knowledge of experiences they have had as a child.

We want our audience to understand that Flintstones vitamins are leading children down the path of becoming pill-popping junkies; which could lead to many harder drugs down the line. The most important issue is to not be consumed by the Flintstones persuasive gimmicks.

Our audience would most likely care about the well being of their child. Parents need to feel that their child is safe from eventual drug addictions. Parents will dislike that Flintstones vitamins are a true gateway drug and their children have been influenced at a very early age.