Our target audience is parents of children ages 4-11. As any parent that has a younger child they usually only have knowledge of experiences they have had as a child.
We want our audience to understand that Flintstones vitamins are leading children down the path of becoming pill-popping junkies; which could lead to many harder drugs down the line. The most important issue is to not be consumed by the Flintstones persuasive gimmicks.
Our audience would most likely care about the well being of their child. Parents need to feel that their child is safe from eventual drug addictions. Parents will dislike that Flintstones vitamins are a true gateway drug and their children have been influenced at a very early age.
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